Hail, hail – the gang’s all here! This week join Steve, Andrew, and Jonathan as they discuss one of Steve’s passions – the Nielsen ratings! Who is the “audience” exactly? If you were not a Nielsen family, did you really count? Did newscaster reputation really matter in an ad-supported Nielsen paradigm? What the heck does the Battle of the Network Stars have to do with it all anyway? Join us as Steve and Jonathan have a spirited debate and Andrew plays referee.
1977 Nielsen Pamphlet: link
Nielsen’s Prizm service: Market Segmentation: link
Down and dirty intro to Nielsen Ratings: link
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- 1960s TV family – watching or laboring?
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- Lynda Carter, Gabe Kaplan, Howard Cosell, and Hal Linden Battle as Network Stars
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- 1977 Nielsen pamphlet
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- scholar Dallas Smythe
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- 1980s-1990s dominant Network News Anchors: Dan Rather (CBS), Tom Brokaw (NBC), and Peter Jennings (ABC)
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- Nielsen box
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- Nielsen Ratings Diary filled out
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- Network Advertising Rates compiled by Ad Age
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- Nielsen’s Prizm
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