This week join Andrew and Jonathan as they discuss the beginnings of NBC and the pivotal role radio played in establishing the network paradigm. Do you know your Marconi’s from your Sarnoffs? What does “red” and “blue” have to do with it? And most importantly, how does a fruit millionaire play a role? Join us as we explore the origins of the National Broadcasting Company during the turbulent radio times of the 1920s.
Robert McChesney, Telecommunications, Mass Media, and Democracy: link
Michele Hilmes, NBC: America’s Network: link
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- Guglielmo Marconi
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- David Sarnoff in 1927
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- NBC Red Network
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- NBC Blue Network
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- Composer Leroy Shields in San Francisco on April 5, 1927 for an NBC program of musical features, broadcast live over seven stations of the Orange Network. accompanies opera singer Jeanne Gordon. (attribution: Steve Cloutier and Piet Schrueders)
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- Map of NBC’s combined red, blue, orange and gold networks (attribution: The Digital Deli)
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- 1944 advertisement
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