This week Jonathan and Steve provide the history of, and discuss, Paramount’s near persistent strategy of using Star Trek as the anchor for every new media channel they attempt to launch. We focus our discussion on the years 1977, 1995, and 2015. So, if you’re a fan of Star Trek, or just enjoy the typical television network business shenanigans and power plays, we think you’ll dig this episode.
Pearson and Davies, Star Trek and American Television: link
A useful Wiki about Star Trek: Phase II (1977) link
Short, but solid bio on Barry Diller: link
A short, 1989 LA Times article by Paul Richter expressing the then-rush to buy stations: link
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- Replacement Vulcan for Star Trek: Phase II (1977) when Leonard Nimoy wasn’t interested in the role of Spock.
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- Syndication package advertisement for Star Trek: TOS (attribution: Memory Alpha)
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- Short-lived logo for Paramount’s Television Service from the late 1970s
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- A wonderful resource from 1997 about the lost 1977 series.
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- The power of the Star Trek brand makes the cover of License magazine in 2012.
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